Good Communicator!
Martin Luther King paired his speech-giving prowess with grassroots leadership and relationship building to help usher in a historic amount of change throughout the 1960s. He had good Public Relations skills which he used for his benefit in his interactions with the people. The success in winning people over to join him showed that his Public Relations skills could be used to breach the gap between racial partiality and peaceful equality and hence shaping the history of the country.
Good leaders focus also on the behaviours that will get the results. Great leaders focus, in addition, on the emotions that will drive these behaviours. One emotion that shapes our behaviour is anger, and Martin Luther King Jr., knew of the power that came packed in this emotion.
He was a great communicator because he was an even greater listener. It is said that he gained the respect of the Civil Rights leaders who disagreed with him because he listened so intently to everything they had to say. Because he listened to them, they extended him the same courtesy and listened to what he had to say.
He knew how to attract his audience through his voice. In his speeches, he almost always started out at a slow and, over time, increased his pace and his volume as he drew the audience in and reached the climax of his objective.
He established the historical context for his message. He regularly started with stories from the Old Testament and modern history to make the point that the people in his movement were part of the broader history and gave them a sense of purpose and belonging.
He repeated the phrase, "I have a dream," again and again as a means to emphasize the hope of freedom and equality that underpinned the essence of his communication.
In his speech, he established an almost mutual connection with his audience. They drew their energy from each other and he was very tuned into the level of energy of the audience. That connection made the event more than a speech. It made it an experience that moved people to act as one body.